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While many people have heard of Rotary, few people actually understand what Rotary clubs do. In fact, 35 percent of the public is unfamiliar with any Rotary program, including their local club. That’s why Rotary has created a new global ad campaign called “People of Action.” The ads are available for download at Rotary.org / brandcenter, where you’ll also find guidelines on how to use and localize each element, making it easier for clubs in any part of the world to tell their story in a consistent, compelling way. 
 
 

Here’s what you need to know

Who are we trying to reach?

This campaign is for people who do not know about Rotary or why it’s relevant to them. We hope the campaign will appeal to potential members who want to make a difference in their communities, those interested in Rotary’s causes, and people looking to establish relationships with others in their communities.

Why is the campaign’s theme “People of Action”?

Rotarians share a unique passion for taking action to improve their communities and the world. Where others see problems, we see solutions. This is our chance to show others how Rotarians see what’s possible in their communities and to highlight what we can achieve when more community leaders join Rotary.

What materials are available?

At Rotary.org/brandcenter, you’ll find videos, social media graphics, and advertisements for print and digital. Campaign guidelines are also provided to help districts and clubs localize the assets.

What are some ways we can place the campaign locally?

Campaign placement tips are on Rotary.org/brandcenter. There are also other ways to use the materials – consider adding campaign graphics to club websites, posting them on social media, and displaying the ads at events.